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Market Research 3.0 Is Here: Attitudes Meet Algorithms in Sentiment Analysis
24/09/2009
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The explosion of social media channels has the potential to revolutionize market research. New social media-based studies can be conducted more cheaply and efficiently, in real-time and may more accurately capture individual and group opinions. Companies are already mining the words, tones, streams and demographics of social media consumers for their own purposes. User data is deconstructed and then constructed into a picture on brand attitudes, market needs and social habits.
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