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recursos > Posicionamiento en buscadores/ Search engine positioning


77 resultados

Nuño Valenzuela Alonso: "Los fundamentos de internet son lógicos y filosóficos".

Desde hace 6 meses, Nuño Alberto Valenzuela Alonso ocupa el cargo de Digital Marketing PE & CE Manager en Accenture. Hasta llegar aquí, Nuño ha recorrido un camino bastante curioso donde podrían destacar su doctorado en Lógica y Filosofía, su paso por China entre los años 93 y 98 o su paso por empresas de diferentes sectores con proyectos muy distintos. Su análisis del mundo digital es único y enriquecedor y su experiencia y su pasión son dos constantes que hacen de él un experto digital en toda regla. Nuño ha ido adquiriendo una fuerte especialización en buscadores y en SEO a lo largo de los años y, en parte, gracias a su paso por empresas como Antena3, Google video, Muchoviaje.comPanda SecurityHalcón Viajes, y Mywebcamlock entre otras.

Leer más:  Nuño Valenzuela Alonso: "Los fundamentos de internet son lógicos y filosóficos".



Publicado el 14.7.2015 por Ricardo Alonso Maturana

The Time To Embrace Semantic Search & Dominate The Knowledge Graph Is Right Now!

Google’s latest ‘shift’ is in this category. And it embraces two thrust areas – ‘semantic search‘ and ‘knowledge graph‘. Online businesses as well as SEO consultants must adapt to them – or suffer!


Publicado el 28.5.2015 por Equipo GNOSS

Demystifying The Google Knowledge Graph. Barbara Starr

En este artículo publicado en Search Engine Land, Barbara Starr explica la potencia que tiene la aplicación de las tecnologías semánticas a la hora de enriquecer y extender el grafo de conocimiento que Google está creando, pasando de "strings a things" y cumpliendo la misión que se ha fijado:

"Google’s mission is to organize the world’s information to make it universally accessible and useful"

Finaliza el artículo dando una serie de consejos a la hora de elaborar una estrategia de SEO que incorpore el SEO Semántico y favorezca la construcción de este grafo de conocimiento. Estas serían:

"In summary, there is a lot you can do to optimize a web page for the Knowledge Graph. My primary strategy, as discussed in this piece, is outlined here:

  • Determine what entities you want to target.
  • Determine what topics are of interest to your audience.
  • Send a strong signal your site is writing about that topic to the search engines by using structured markup (explicit entities).
  • Corroborate the information and strengthen that signal with the content you place on your site (implicit entities).
  • Remember: entities are not keywords, so do not treat them as such.  A mere mention in the appropriate  context can be a powerful signal.


Publicado el 28.5.2015 por Equipo GNOSS

Semantic SEO for the Automotive Industry

Cars are typically characterized by many technical features. Also, the location of offer and demand matters, both for used and new cars. This in combination with the vast amount of possibilities to configure a certain car model makes it very difficult to articulate the exact strengths and features of a certain make and model to potential customers, and makes the matchmaking process very complex.
This talk shows examples of how leading brands in the automotive segment can combine GoodRelations, the Vehicle Sales Ontology,, and brand-specific extensions to articulate their value proposition to both traditional Web search engines and to novel applications.

This is a video recording of my talk at the London Semantic Tech & Business Conference 2011. For more information, see


Publicado el 28.5.2015 por Ricardo Alonso Maturana

2014 SEO Roadmap: Adopting Semantic Markup

In Google’s relentless pursuit of organizing the world’s information, the most exciting shift we’ve seen over the last year is about its ability to understand the “meaning” behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update).

In the past, Google had to rely on the words on the page, matching them to the words that someone searched on. Now, the revolution that is upon us is matching the intent of the query to the suitability of a page that matches that intent.

Semantic Search & Knowledge Graph: Information Architecture & Website StructureThis has significant implications for SEOs; and, as I speak with some of the smartest SEOs in the world about this shift, one of the recurring themes seems to be a new appreciation for and focus on semantic SEO.

Smart marketers saw structured data markup as being an important part of their SEO strategy in 2012 and 2013. The trend and push around it has grown substantially — two out of three enterprises surveyed say they plan to make implementing or expanding structured data markup one of their top priorities for 2014 (Clarity Global SEO Conference, September 2013).

I find that when companies begin thinking about whether or not to spend the time and effort on implementing or expanding semantic markup, most of them hit a snag because they start with the following question.

Mitul Gandhi

Mitul Gandhi has had 10+ years of experience in marketing and SEO consulting with Fortune 500 brands, which is the basis for his innovative approach to SEO. As the Co-Founder and Chief Architect of seoClarity, he has patents pending in the field of SEO analysis, and has been quoted in leading industry news sources.


Publicado el 28.5.2015 por Ricardo Alonso Maturana

How Google's Social Search Shift Will Impact Your Brand's SEO

In what could be hailed as the update that sparked an all-out Internet riot, Google has launched "Search, plus your World," which pours personal social results into your public search listings. The catch is that it only factors in your Google+ social graph, leaving Facebook and Twitter, arguably the more active social networks, out in the cold.

This could prove to be an even bigger search engine development than Google's infamous Panda update, which aimed to remove sites with low-quality content. Why? Because it’s easier to write good content (or at least, hire someone to write good content) than it is to get people to share your content.

Erin Everhart is the director of web and social media marketing at 352 Media Group, a digital marketing agency that also provides web and mobile app development. Connect with her on Twitter @erinever.


Publicado el 28.5.2015 por Ricardo Alonso Maturana

How Google's Semantic Search Will Change SEO

While the SEO game has changed drastically over the past months, one thing has remained fairly consistent: It’s been driven by keywords — keywords in your URL structure, your META tagging, your content, your links. Whatever way you slice it, keywords are everywhere in SEO.

SEE ALSO: How Google’s Social Search Shift Will Impact Your Brand’s SEO

Even among Google’s most recent algorithm updates — Panda, Search Plus Your World and Venice, to name a few — keywords remained relatively unscathed. But the upcoming update to move Google to semantic search technology, according to top Google Search executive Amit Singhal, is adding a whole new element to the game: the human element.

Erin Everhart is the director of web and social media marketing at 352 Media Group, a digital marketing agency that also provides web and mobile app development. Connect with her on Twitter @erinever.


Publicado el 28.5.2015 por Ricardo Alonso Maturana

5 Questions About Semantic SEO

Earlier this month, I attended the SemTechBiz2013 conference in San Francisco. This is a gathering of creators and designers of the semantic tech stack, folks who work on semantic web standards, and representatives from the search engines, all coming together to discuss the state of the industry. There was a focus on semantic search and structured data markup at the show, reflecting the expansion of and Google Knowledge Graph as well as Bing Snapshots and the growing influence of the Open Graph Protocol.

Aaron Bradley wrote up a fantastic list of key takeaways from the conference, and if you're attempting to get your head around semantic search, it's a great starting point. Blatant plug alert: I'll be talking about how to strategically adjust for these shifts in my talk at MozCon in early July.

Marketers have a laundry list of activities to choose from to increase visibility, build brand, and drive engagement. It can be tough to quantify when to work on the hot new thing, especially when the words "Google" and "SEO" are prominently involved. When there are fundamental shifts in the SEO landscape (and I believe we're near the beginning of one of these shifts), search industry practitioners are often asked how to organize a strategy around the new tactical options. Here are five questions that I hope clarify the current state of semantic SEO and structured data markup:

1. Is "Semantic SEO" a new term?

2. What do "entity-based search results" look like now?

3. So is the keyword dead?

4. Is structured data markup a ranking factor?

5. Will implementing markup actually hurt our search engine visibility in the future?

Bonus question: What's the best move for web publishers?


Publicado el 28.5.2015 por Ricardo Alonso Maturana

RDF: arquitecturas web y posicionamiento semántico

En esta presentación, el profesor Jose Emilio Labra de la Universidad de Oviedo explica las aplicaciones del RDF (Resource Description Framework), hablando para ello de las arquitecturas semánticas en las que se inserta, y de cómo afecta al posicionamiento web, lo que llama posicionamiento semántico.

En este sentido habla de cómo añadir semántica al HTML considerando:

  • Incluir RDF como comentarios al HTML
  • Enlazar a ficheros HTML externos
  • Microformatos
  • RDFa
  • Microdatos (proyecto



Compartido el 28.5.2015 por Equipo GNOSS

10 claves para entender la web semántica

Los usuarios son cada vez más exigentes en sus búsquedas. Las personas necesitan respuestas concretas a aspectos concretos y cada vez aumentan más las consultas “long tail” por el mismo motivo. Este artículo presenta 10 claves para entender la web semántica y mejorar el posicionamiento de las webs semánticas.



Publicado el 10.3.2015 por Equipo GNOSS