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NextMedia: ciberperiodismo > social+media

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3 Things We Can Learn From IKEA's Facebook Campaign | Penn Olson

Grab attention, demand response, be memorable

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Published on 2.12.2009 by María Elena Alvarado

Mashable

tipo de documento Hyperlink

Fundada en 2005, Mashable es el mayor blog del mundo centrado exclusivamente en la web 2.0 y las noticias generadas por los medios sociales.

Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Media news. With more than 6 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web and offering social media resources and guides. Mashable’s audience includes early adopters, social media enthusiasts, entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0 aficionados and technology journalists. Mashable is also popular with bloggers, Twitter and Facebook users – an increasingly influential demographic.

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Shared on 25.6.2009 by Ricardo Alonso Maturana

Summer of Social Good is the first large scale online charitable campaign to raise funds through the power of Social Media and the Internet. The goal is to use the power of “Social Influence” via Twitter, Facebook, MySpace, blogs and other online media to raise an unprecedented amount for our fund benefiting The Humane Society, Livestrong, Oxfam America and WWF from June 1st until August 28th, 2009.After the success of Tweetsgiving, Twestival and various other campaigns that leveraged the power of social media, Mashable thought it was time to do something on a large scale to not only give back to the community but to engage the community as well. Adam Hirsch, Mashable's COO began progress on the Summer of Social Good in January of 2009 and has been working hard to create a campaign that is both engaging and rewarding for all parties involved, including you.

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Shared on 25.6.2009 by Ricardo Alonso Maturana