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Risorse > newspapers

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10 risultati

'Could data save newspapers?' (Inma - Kylie Davis)

Interesante artículo en el que se analiza la repercusión que pueden tener las estrategias basadas en datos en medios de comunicación:

McKinsey offers up five areas to consider:

 

  1. Data is no longer proprietary. Rather, it is undergoing “radical transparency.” Consider the implications for your business.

  2. Big data allows you test all your decisions and conduct experiments. Consider how that could change the way you compete.

  3. Big data allows widespread, real-time customisation. Could this be a game changer in your business? The answer for newspapers is clearly ‘yes’ on this. We’re seeing the impact of it already.

  4. Big data can augment or even replace management, or some managerial decisions. (Bring it!)

    1. New business models are being built on data.

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Condiviso il 2.11.2011 da Rubén Vinagre Sáenz

The Daily Dot is the hometown newspaper of the World Wide Web. We cover what happens in online communities the way a traditional newspaper covered the town you grew up in.

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Pubblicato il 10.8.2011 da Rubén Vinagre Sáenz

"Do Newspapers Have a Future?: ¿Tienen los periódicos un futuro?", en Time (25-09-2006)

Otro artículo relativamente 'viejo' (de la época del artículo 'Who killed the newspaper?') sobre el declive de la industria del periódico, esta vez en Time. ¿Podrá la prensa escrita sobrevivir a Internet?

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Pubblicato il 1.12.2009 da Susana López Sola

Why journalism matters: Lionel Barber's speech in full

El editor del Financial Times, Lionel Barber, asegura en un discurso durante un evento en la Academia Británica que los grandes medios cobrarán por sus contenidos en la red en menos de un año. Barber ha señalado que la forma en la que funcionará este modelo de pago está todavía en el aire,"pero predigo que durante los próximos 12 meses la mayor parte de las organizaciones de noticias estarán cobrando por sus contenidos".

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Pubblicato il 16.7.2009 da Equipo GNOSS

Why People Won't Pay for Online News the Way They Pay for HBO

In The New York Times last Sunday, Frank Rich became the latest to argue that cable- and satellite-TV subscriptions should give hope to the newspaper industry, which has decided during this steep ad downturn that it wants to charge for some content it puts online.

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Pubblicato il 16.5.2009 da Rubén Vinagre Sáenz

World Without Media: What Will Fill the Void?

Presentación de Paul Gillin en la que compara los 'antiguos' y los 'nuevos' medios

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Pubblicato il 6.5.2009 da Rubén Vinagre Sáenz

‘Hyperlocal’ Web Sites Deliver News Without Newspapers

Just as some cities’ newspapers sputter, a handful of Web sites emerge to cull local content from government data, blogs and news media.

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Pubblicato il 15.4.2009 da Rubén Vinagre Sáenz

Jeff Jarvis: The Huffington Post is saving journalism

The online comment-led Huffington Post has announced a major new funding programme for investigative journalism, Jeff Jarvis analyses its future

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Pubblicato il 6.4.2009 da Rubén Vinagre Sáenz

Online Ads Closing In On Newspaper Ads

Newspaper advertising keeps sliding, and online advertising keeps growing. How long until the 15-year old upstart online industry overtakes the 200-year old newspaper business? Looks like another 2-3 years.

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Pubblicato il 5.4.2009 da Rubén Vinagre Sáenz