formularioHidden
formularioRDF
Login

Sign up

Or if you prefer...

 

Panel Information

Utilizamos cookies propias y de terceros para mejorar tu experiencia de navegación. Al continuar con la navegación entendemos que aceptas nuestra política de cookies.

What can I do?

Shared Rubén Vinagre Sáenz Por Rubén Vinagre Sáenz

About this resource...

Visits 142

Valoración 0 I like I don't like

'Could data save newspapers?' (Inma - Kylie Davis)

Interesante artículo en el que se analiza la repercusión que pueden tener las estrategias basadas en datos en medios de comunicación:

McKinsey offers up five areas to consider:

 

  1. Data is no longer proprietary. Rather, it is undergoing “radical transparency.” Consider the implications for your business.

  2. Big data allows you test all your decisions and conduct experiments. Consider how that could change the way you compete.

  3. Big data allows widespread, real-time customisation. Could this be a game changer in your business? The answer for newspapers is clearly ‘yes’ on this. We’re seeing the impact of it already.

  4. Big data can augment or even replace management, or some managerial decisions. (Bring it!)

    1. New business models are being built on data.

The original license is kept.

0 comments

Do you want to comment? Sign up or Sign in