About | Summer of Social Good by Mashable

Summer of Social Good is the first large scale online charitable campaign to raise funds through the power of Social Media and the Internet. The goal is to use the power of “Social Influence” via Twitter, Facebook, MySpace, blogs and other online media to raise an unprecedented amount for our fund benefiting The Humane Society, Livestrong, Oxfam America and WWF from June 1st until August 28th, 2009.After the success of Tweetsgiving, Twestival and various other campaigns that leveraged the power of social media, Mashable thought it was time to do something on a large scale to not only give back to the community but to engage the community as well. Adam Hirsch, Mashable's COO began progress on the Summer of Social Good in January of 2009 and has been working hard to create a campaign that is both engaging and rewarding for all parties involved, including you.